The domain of Touraine

Established over 30 years ago by Pascal Avril, the Domaine de Touraine is the southernmost vineyard in the land of Rabelais.

Today it spreads on 15 hectares of vines on the banks of the Vienne river, divided into 2 appellations: A.O.C Touraine and A.O.C Chinon, bearing 2 types of vines: the Cabernet Franc for the red and rosé wines and the Chenin for the white wine.

Observation has convinced us that the natural balance of the vines is essential to the quality of our wines. We accompany each vineyard according to its specific needs and strive to ensure  that our vines benefit from an abundant biodiversity. After natural fermentation, and bottling, our wines are raised for several months in tufa stone cellars. This ensures they conserve their essential qualities and flavour, pure and vital, reflecting the soil from which they have drawn their character.


Discover the history of the Touraine estate and the different stages of its evolution.


After 3 years of conversion to Organic Farming, we are now certified ORGANIC.


The estate goes into Organic Conversion, the logical outcome of Pascal and Mathieu’s approach: the balance of the wines is first and foremost in the balance of the vine.


After three years of traveling between Asia and Latin America, Mathieu, Pascal’s son, integrates the Domaine and instills a new dynamic. The following year, he acquired a degree in Agricultural Exploitation Manager and opened new perspectives at the Domaine de Touraine with the work on horseback, gardening in the vineyards, the use of algae, minerals, nettle manure , orange bark extracts, finally, participation in the Agricultural Observatory of Biodiversity.


The estate decides to devote itself to the 3 best terroirs and abandons the most remote parcels of Touraine. The surface of vines is now 11ha.


Definitive abandonment of insecticides and herbicides. Pascal understands that we must not fight pests and diseases but rather promote biodiversity to limit attacks. The observation will quickly show an increase in the fauna and flora accompanied by a decrease in vine pests and diseases.


The Domaine de Touraine has expanded and now has 16 ha of vines in AOC Chinon and AOC Touraine. The Chai is finally installed at a place called Touraine above the town of Marçay, in Ligré.


Pascal decides to leave the sheep and takes again the Vineyard of 3ha of his uncle André.


After a Parisian youth, Pascal Avril decides to settle in Marçay, the birthplace of these ancestors. Holder of a sheep breeder’s diploma, he becomes an expert consultant for breeders in the region. During this same period, his uncle then winemaker at Marçay, transmits his love of the vineyard.

L’abus d’alcool est dangereux pour la santé, à consommer avec modération