The domain of Touraine

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Discover the history of the Touraine estate and the different stages of its evolution.


The estate goes into Organic Conversion, the logical outcome of Pascal and Mathieu’s approach: the balance of the wines is first and foremost in the balance of the vine.


After three years of traveling between Asia and Latin America, Mathieu, Pascal’s son, integrates the Domaine and instills a new dynamic. The following year, he acquired a degree in Agricultural Exploitation Manager and opened new perspectives at the Domaine de Touraine with the work on horseback, gardening in the vineyards, the use of algae, minerals, nettle manure , orange bark extracts, finally, participation in the Agricultural Observatory of Biodiversity.


The estate decides to devote itself to the 3 best terroirs and abandons the most remote parcels of Touraine. The surface of vines is now 11ha.


Definitive abandonment of insecticides and herbicides. Pascal understands that we must not fight pests and diseases but rather promote biodiversity to limit attacks. The observation will quickly show an increase in the fauna and flora accompanied by a decrease in vine pests and diseases.


The Domaine de Touraine has expanded and now has 16 ha of vines in AOC Chinon and AOC Touraine. The Chai is finally installed at a place called Touraine above the town of Marçay, in Ligré.


Pascal decides to leave the sheep and takes again the Vineyard of 3ha of his uncle André.


After a Parisian youth, Pascal Avril decides to settle in Marçay, the birthplace of these ancestors. Holder of a sheep breeder’s diploma, he becomes an expert consultant for breeders in the region. During this same period, his uncle then winemaker at Marçay, transmits his love of the vineyard.

L’abus d’alcool est dangereux pour la santé, à consommer avec modération